Research that runs itself
Customer insight in hours, not weeks.
7 free interviews with the Sera panel. No credit card, no sales call.
Walk me through what you expected to happen here.
How it runs itself
Meet Sera — your always-on AI researcher.
Sera designs the study by talking to you.
Sera collects your designs, works through your goals, and asks the questions a research lead would — creating a study that's ready to run in minutes.
Why do trials churn before inviting their team?
Sera interviews like your best researcher.
Participants talk; Sera listens — adapting every follow-up to your research goals and what it knows about your business, probing for the real “why.” And it keeps people honest: no speed-runs, no box-checking.
Sera · probing
The analysis is done — and you can trust it.
Sera analyzes every session against your research goals — surfacing non-obvious insights and clear next steps, each tied to the exact quote behind it. Parallel AI agents cross-check the work with state-of-the-art models, so findings are grounded and quantified, not guessed.
No credit card · no sales call
Try out a sample study
Content samplesAttitudinal research
Learn which posts earn trust.
Concept testing
See what makes people book.
Message testing
See what your homepage really says.
Static adCreative testing
Find the ad that converts.
Recruitment
Talk to anyone. Your customers, or ours.
Your customers
Bring your own users — CRM lists, recent buyers, actives. We recruit and interview them for you.
Imported · customers.csv
1,284 rowsJamie R.
Active user · 8 mo
Kai S.
Churned · 2 wk ago
Morgan L.
Power user · 2 yr
Priya T.
Trial · day 4
Sera panels
5M+ vetted participants across industries and specialties — hard-to-reach audiences included.
5M+
Verified participants
Formats
Put real things in front of real people.
Sera doesn't just ask questions. It shows participants what you're actually testing — and probes how they react to it.
Live websites & URLs
Send participants to a real site or web app and watch them work through it, moment to moment.
Interactive prototypes
Test Figma flows and clickable prototypes before you write a line of code.
Images & screens
Put mockups, ads, packaging, or UI screens in front of people and probe the reaction.
Analysis
Insights on autopilot.
- Themes extracted and tied to your goals
- Quotes pulled and linked to the exact video moment
- Qualitative depth, with quantitative confidence
The results and analysis from a real 30-person study. No signup.
Use cases
What teams use Sera for.
From concept testing to conversion research — answers that drive decisions.
Product Research
“Do users understand the value prop well enough to convert?”
Test concepts, prototypes, and onboarding flows before you build. Identify where users hesitate, what confuses them, and what drives confidence.
Marketing Research
“Which messaging actually resonates with our target audience?”
Test messaging, creative, and positioning with real customers. Understand what language lands and what falls flat before you launch.
Customer Understanding
“Who are our best customers and what do they actually care about?”
Go beyond analytics. Understand motivations, jobs-to-be-done, and the decision drivers that quantitative data can't capture.
Evaluative Research
“Is this feature actually solving the problem we designed it for?”
Run continuous evaluative research on shipped features. Identify what's working, what's breaking, and where the next iteration should focus.
Stop guessing.
Start learning from your customers.
Start your first study in minutes.
Your first 7 interviews are on us — no credit card required.